Relevance is a form of respect
A postgraduate applicant does not need undergraduate hostel information. A working professional in an evening programme needs different reminders from a full-time first-year. Personalisation means sending less, but more relevant, information.
What is designed to be personalised
Message content
Programme-specific details, deadlines and next steps inserted automatically.
Timing
Sending at times recipients are more likely to read, within your quiet-hours rules.
Language
Multilingual templates selected by preference.
Portal highlights
The student portal surfaces the tasks and resources most relevant right now.
Programme suggestions
Related programmes or electives based on stated interests, labelled as suggestions.
Planned guardrails
- Personalisation uses data people have provided or that is necessary for their studies
- Students can see and adjust their stated preferences
- Opt-outs and consent are always respected
- Personalisation never changes fees, eligibility or decisions
Frequently asked questions
What does AI personalisation change for students?
The relevance of messages and portal highlights, such as programme-specific deadlines, language and timing. It never changes fees, eligibility or decisions.
Can students control personalisation?
Yes, that is the plan. Students can see and adjust their stated preferences, and opt-outs are always respected.