Why WhatsApp, and why it needs care
For many families, WhatsApp is the most reliable way to receive a message quickly. That makes it valuable for reminders and updates, and also means misuse quickly erodes trust. Institutional WhatsApp should be opt-in, relevant and easy to stop.
Planned capabilities
Approved templates
Business-initiated messages use templates approved through the WhatsApp Business Platform.
Opt-in management
Consent is recorded per contact and respected automatically.
Two-way conversations
Replies route to the right staff member and are logged on the record.
Rich messages
Links, documents and quick replies where the platform supports them.
Good uses
| Audience | Examples |
|---|---|
| Applicants | Application received, missing documents, interview scheduling |
| Students | Class changes, deadlines, event reminders |
| Parents | Fee reminders, attendance alerts where permitted, meeting invitations |
Frequently asked questions
Do we need a WhatsApp Business account?
Yes, that is the plan. Messaging runs through the WhatsApp Business Platform via a provider, using your institution’s verified business profile.
Can we send messages to anyone with a phone number?
Only to contacts who have opted in. Acadlytic is designed to record consent and prevent sending to contacts who have not opted in or have opted out.