Communication with context
Institutions communicate constantly: enquiry follow-ups, deadline reminders, attendance alerts, fee notices, event invitations and emergencies. Sent from separate tools, these messages overlap, contradict each other or reach people who opted out.
The Communication Hub sends from the same data the rest of the platform uses. Audiences are built from live criteria (“first-year students with attendance below threshold”) rather than exported lists, and every message is logged on the recipient’s record.
Planned capabilities
Multichannel
Email, SMS and WhatsApp through connected providers, with channel preferences per person.
Templates & personalisation
Approved templates with merge fields and multilingual variants.
Dynamic audiences
Target by programme, stage, status, attendance, fees or any field, updated at send time.
Consent & quiet hours
Honour opt-outs, channel consent and sending windows automatically.
Two-way conversations
Replies are threaded back to the right staff member and record.
Delivery insight
Delivery, open and response tracking where the channel supports it.
Governance in the design
- Approval steps for broadcast messages
- Role-based permission to send to each audience
- Full history for audits and complaints
- Separate emergency channel rules
Frequently asked questions
Which channels does the Communication Hub support?
Email, SMS and WhatsApp through connected providers, plus in-portal notifications, with each person’s channel preferences respected.
How are opt-outs handled?
Consent and opt-out status are stored per contact and checked automatically at send time, with separate rules for emergency messages.
Can replies come back into Acadlytic?
Yes, that is the plan. Replies are threaded to the right staff member and logged on the recipient’s timeline.