Questions enrolment analytics should answer
Which programmes are ahead or behind last year at this point? Which sources produce applicants who actually enrol? Where in the process do we lose the most people, and does that differ by region or programme? Acadlytic is designed to answer these directly from admissions data, without a separate analytics project.
Planned analyses
Funnel conversion
Enquiry to application to offer to enrolment, by programme, source and counsellor.
Cycle comparison
Same-day comparisons with previous cycles to judge progress fairly.
Source quality
Which campaigns and channels lead to enrolments, not just enquiries.
Time in stage
Where applicants wait longest and what that costs in conversion.
Geography
Demand by region and feeder school.
Forecasting
Projected enrolment ranges using predictive analytics.
Good practice we are building in
- Consistent stage definitions across programmes
- Forecasts shown as ranges with assumptions stated
- Drill-down to applicant lists for action
- Scheduled weekly summaries during recruitment season
Frequently asked questions
What is enrolment analytics?
Analysis of the recruitment funnel from enquiry to enrolment, by stage, source, programme and counsellor, compared with previous cycles.
How accurate are enrolment forecasts?
Forecasts are shown as ranges with stated assumptions, and their accuracy is reported at the end of each cycle.